I pilot European expansion for SMEs — from positioning to selling to signed deals.
Fixed scope, clear deliverables — no open-ended consulting.
Europe looks like one market from the outside — but it's twenty-seven of them, and the companies that treat it as one usually stall in the same three ways.
“I'm the only one handling international — and I can't tackle Europe alone.”
Most companies try to run European expansion as a side project on top of their existing job. I become your dedicated European operator, from the first call to the signed deal.
“We've done the trade shows, the learning expeditions — but we've never really sold here.”
Presence isn't traction. Every market visit gets turned into a structured pipeline of qualified buyers, not just a stamp on the passport.
“We don't have the network — and this market runs on relationships.”
Without local contacts and the right codes, doors stay closed. I'm already in the room — with the buyers, the distributors, and the credibility you need to be taken seriously.
Most clients begin with a single, well-defined project — a trade show or a country. When the first European partners are signed, I stay on as your representative so the momentum never drops.
You've booked the stand. I make sure it isn't a waiting room: qualified buyers identified, contacted and scheduled into your show agenda — every one of them approved by you before booking.
Explore the three packages →A structured, country-by-country search for the distributors, importers and agents who actually fit your product — qualified, contacted, and introduced to you with meetings organised.
See the approach →Once the first doors are open, I act as your dedicated representative in Europe: prospecting, meetings, negotiations, distributor management and key account development — a senior European presence without the cost of a full-time hire.
The engagement starts with a structured onboarding immersion in your company, so I represent you the way you would represent yourself.
Learn about representation →Outsource European lead generation to someone who already knows the buyers, the shows and the etiquette — no in-house resources tied up.
Outreach and meetings handled in four European languages, with the cultural fluency that prevents misunderstandings and turns a cold contact into a conversation.
Whether it's a trade show, a distributor search, or your first sales calls — pre-arranged meetings with real decision-makers replace hope, foot traffic, and luck. Every investment in Europe finally pays for itself.
Every conversation feeds back concrete intelligence — on pricing, local regulations, and how to communicate in ways that actually land with European buyers.
“Jana helped us on a business development mission in France and the UK. She was great at connecting with new clients, organizing meetings, and presenting the brands we work with. She is very talented at making connections with people and establishing the basics of a good relationship. And Jana speaks so many languages, which is a big plus having her on your side for international meetings and trade shows!”
PerrineEdition 169
“It's very rare in my life that I have come across someone who can deliver the way Jana can deliver. She has gone above and beyond and added tremendous value to Spinaca Farms. Jana has been able to open up markets that previously we could not access nor navigate. She hustles, she grinds, and most importantly she follows up. True professional and we are lucky to have her.”
ZackSpinaca Farms
“I had the pleasure of meeting Jana through a recommendation, and I'm delighted by this professional connection. Jana integrated into our team with remarkable efficiency, while respecting well-defined operational, time, and budget constraints. Today, Jana is an integral part of the success of the RIVOLI project. I highly recommend her for her sharp expertise, her ability to integrate quickly, and her exceptional professionalism.”
AnaisRivoli Geneva
“Many thanks indeed, Jana. I've been very pleased with the results of your outreach on these two projects, and look forward to working with you on other events shortly.”
TerryMichigan Economic Development Corporation (MEDC)
You've got the product. You need someone who knows how to sell it in Europe.
Twenty years spent working in Europe have taught me one thing: the barrier is never the language. It's the invisible codes. Both sides think they're speaking the same business language. They're not.
I've watched brilliant companies pitch in Europe the way they pitch at home — and wonder why the silence never breaks. Deals that died quietly. Markets written off as “too complicated” when the real problem was rarely the product — it was the approach.
I'm not a consultant who hands you a market study and wishes you luck. I'm embedded in your team, on the ground, until the deals are real.
If you've built something that works and want it to grow in Europe without years of trial and error, we should talk.
Before choosing a direction, I'd love to understand which markets interest you most, your expectations for the first 12 months, and the resources you have available. The intro call is free and without obligation.
Book a call with JanaNo pitch decks. No sales pressure. · jana@jphconsulting.eu · +33 (0)6 98 75 18 94 · LinkedIn